The New York Times launched it’s official Instagram account and started posting pictures. The world’s most famous newspaper posted ten pictures and 5 of the ten pictures were of Sikhs.

All five pictures were outstanding and Sikhs have created a buzz on social media for the unbelievable awareness campaign on behalf of the New York times.

The pictures were glimpses of the Holla Mohalla at Sri Anandpur Sahib last week.

Here are the pictures they posted:

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