The Sikh turban event in response to the racial poster outside of Alberta University has gone viral on social networks. Sikhs responded with love and education on why they wear turbans and reflected on the historical meanings by tying turbans around campus. The coverage of the event has reached well over 50 million people according to estimates and possibility of reaching over 70 million over the weekend.

Sikhs have once again turned a racial attack into a learning experience for the community.

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