Outrage After McDonald Uses Sri Harmandir Sahib on Poster

The Sikh Sewa Society has launched a petition to tell McDonalds in Italy to remove picture of Sri Harmandir Sahib Ji on it’s product poster. Petition: Remove Sri Harmandir Sahib From Poster


Remove Sri Harmandir Sahib (Golden Temple) Image from McDonald’s posters.

McDonald’s in Italy are currently using an image of Sri Harmandir Sahib (Golden Temple) in their promotion of the McVeggie sandwich.

Sri Harmandir Sahib informally referred to as the “Golden Temple” is located in the city of Amritsar, Punjab, India and was designed by the fifth Sikh Guru, Sri Guru Arjan Dev Ji with four entrances to symbolise the openness of the Sikhs towards all people and religions.

Sri Harmandir Sahib is a symbol of human brotherhood and equality where everybody, irrespective of cast, creed or race can seek spiritual solace and religious fulfilment without any hindrance. It also represents the distinct identity, glory and heritage of the Sikhs. It is considered as the holiest location of the Sikh faith and is akin to the Vatican for Christians or Mecca for Muslims.

The use of the Sri Harmandir Sahib to promote fast food is extremely disrespectful and hurtful to the religious sentiments of the entire Sikh community across the world. The Sikh community welcome the provision of vegetarian options on the McDonald’s menu however are unable to condone the current actions of McDonald’s which hurt the religious sentiments of thousands of Italian Sikhs and millions of Sikhs worldwide.

Furthermore, the image of Sri Harmandir Sahib depicted on the food packaging is being disposed of following use and such actions will not be tolerated by the Sikh community.

Sikhi Sewa Society on behalf of the Italian and global Sikh community strongly condemn McDonald’s for hurting the religious sentiments of the international Sikh community.

We, the undersigned, call upon McDonald’s to:

(1) Eliminate the use of Sri Harmandir Sahib images in any McDonald’s promotional material in particular the current McVeggie promotional posters.

(2) Demand McDonald’s issue a public apology to all Sikhs across the world.

(3) Release a public statement on the outcome.

(4) McDonald’s confirm that images of Sri Harmandir Sahib or any other Sikh religious establishment will never be used for promotional material in the future.”

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